The benchmark is set, the foundation is built, and the next step is deployment.

This engagement set out to benchmark the business as it stands, identify the opportunities to improve conversion and grow premium, implement immediate improvements where possible, and build the infrastructure needed to measure and increase future sales. This presentation reports against that mandate, in four clearly separated categories:

• BUILTWork NextRev has completed
• LIVEWork already deployed into CBC production systems
• WITH CBCWork finished on our side, awaiting CBC implementation or approval
• MEASURED NEXTBusiness results, read after deployment against the Day Zero benchmark

Every figure in this deck was pulled live from CBC's own HubSpot on July 6, 2026, read-only, from written-down queries anyone at CBC can re-run. Nothing here requires trusting our counting.

Prepared for Ken, Robin, Brandon, Jim · Glenn Hibler, partnerships · Joseph Gomez, systems · info@nextrev.io

Day Zero: where the business stood before improvements

• Known drop-off, quote funnel (99% of volume is the Costco-branded surface): 11,514 form starts became 1,231 submits in the 90 days to June 9; roughly 10,300 abandoned and about 1 in 500 ever heard back. ZIP, subsidy, and life-event questions come before anyone sees a price.
• Known drop-off, cbcins: little traffic reaches it, and about three quarters of its quote traffic arrives from paid Meta placements that move forward at 2.7%. Who funds that traffic is an open question.

Dollars are policy premium recorded on won deals, not CBC revenue, and every figure is a floor: only 38.4% of wins carry an amount. Funnel drop-off counts are Amplitude unique people, a separate unit from deal counts, never chained. The business is enrollment-seasonal, so straight-line annual projections overstate. Windows named on every figure.

What NextRev has already built

What is already live in production

• LIVE Jun 19Source-tracking field on every deal: the attribution scoreboard. the cross-check ties to the penny: 223 attributed + 1,180 unassigned = 1,403 won deals exactly. reporting live now; already surfacing sources the raw data missed, including the first AI referrals (ChatGPT, Copilot).
• LIVE Jun 24Google Ads click IDs now survive to the deal record. the first post-deploy deal write carried its click ID through, end to end. armed; the counter reads zero new clicks only because the ads paused June 16. It counts the moment they resume.
• LIVE Jun 24Checkout stuck-cart bug fixed on three of four quote flows. fix confirmed in the served code of each live flow. completion-rate movement reads in Amplitude from each merge date; the fourth flow is one merge away (next page).
• LIVE Jun 26First speed fix live in the quote engine. on the engine master, deployed through CBC's own release. live; superseded in scale by the parallel-quoting change below.
• LIVE Jul 2Small Group quoting queries all five plan sources in parallel, not one at a time. CBC's own designer's production test, July 6: a 50-result quote in 21 seconds; time now scales with plans returned, not sources waited on. live; one cleanup file is with Fred; exact before/after percentiles land with App Insights access.
• LIVEInteractive funnel explorer for CBC staff, behind login. running on CBC's own data: where quotes drop off, conversion by source, the recovery calculator.
• LIVETracking guide, hosted for the CBC team alongside the explorer.
• LIVEThe benchmark itself: penny-verified June 18, re-pulled July 6, every figure re-ties.

Everything on this page is running in CBC systems today, delivered before any agreement was signed.

Ready and waiting on CBC

• ONE MERGEFinal checkout fix, fourth quote flow. one merge; the reviewer is already assigned. Closes the stuck-cart bug on every flow.
• A RELEASEUTM gate fix, merged to the engine master since June 22. a working release to deploy it. One of the three pieces holding attribution coverage flat.
• ADOPTIONMarketing tagging rollout: the standard + link-builder, with marketing since June 23. team adoption and a named owner for the tagging taxonomy.
• APPROVALcbcins site tracking install. a privacy sign-off + the install. Until then that channel stays 100% blind.
• REVIEWEight phone-first quote funnels, parity-checked, wire-ready. review with Joe, then the go to wire them into the quoting engine.
• REVIEW18-page quote-site redesign, on preview now. review and sign-off, then deployment.
• AN OWNERLead-recovery campaign: 2,812 scored quoted-not-closed leads, worklist ready. a named agent owner to start calling; email re-contact additionally waits on the counsel packet.
• GATEDAI follow-up automation, designed to run on the recovery worklist. build begins once the recovery owner and counsel gates above clear.
• EXECUTIONCredential rotation + security remediation, runbook delivered July 1. execution by the engine team; the runbook is zero-downtime.
• ACCESSQuote-speed telemetry (App Insights read, or CBC pulls the percentiles). one access decision; unlocks the speed before/after measurement.
• GO / NO-GOCross-system unification plan (Monday.com, HubSpot, back office), recon + plan delivered. a go/no-go decision.

Why results have not yet changed

1. The benchmark is intentionally stable. We measured the business before full implementation; that was the point of setting it first.
2. The largest revenue opportunities are still parked on the previous page: abandoned-quote recovery, AI follow-up, the new quote funnels, the site redesign, and the marketing tagging rollout are awaiting deployment or activation.
3. The data says the same thing. The share of new deals arriving with a marketing source was 61.4% in May and 62.1% since June 24: unchanged, exactly as expected, because the pieces that move it are not live yet.
4. Where fixes ARE live, the counting has already started. Source field Jun 19 · click IDs Jun 24 · checkout fixes Jun 24 · parallel quoting Jul 2. Impact reads on business created after each date; history cannot be retro-tagged.
5. Until the waiting improvements are live and customers begin flowing through them, the benchmark should not be expected to move significantly. That is exactly why Day Zero was established.

The improvements we expect to measure

No percentage targets appear on this page, on purpose. Each metric is measured objectively against the Day Zero benchmark, and the pilot proves which ranges hold before anything is promised.

How success will be measured

Compliance: no percentage of premium or commission appears in any structure until a licensed insurance attorney clears it.

Implementation roadmap

1. Phase 1 · Complete the remaining deployments: the final checkout merge, the UTM-gate release, the engine cleanup file, credential rotation.
2. Phase 2 · Launch AI follow-up and abandoned-quote recovery: name the owner, clear counsel, start working the 2,812-lead list.
3. Phase 3 · Launch the new quote funnels and website improvements: review with the CBC team, wire to the engine, deploy.
4. Phase 4 · Begin weekly executive reporting: the dashboard and readback cadence from the previous page go live.
5. Phase 5 · Measure conversion and premium growth against the original benchmark: monthly money table, same queries every time, no judgment calls.

NextRev · Glenn Hibler, partnerships · Joseph Gomez, systems · (747) 745-5837 · info@nextrev.io · nextrev.io

Appendix: the complete work record, one page

36 items. Every line carries its own date, state, and verification in the work-record document; happy to walk any of them.